LaDAINIAN
TOMLINSON LAUNCHES NIKE SCREAM LT KIDS SHOE
Running Back has Kids Touch
BEAVERTON, Ore.
(June 14, 2006) – The San Diego Chargers all-
pro running back LaDainian Tomlinson has partnered
with Nike to design a new kids training shoe.
The Scream LT is
designed for kids’ training/conditioning and
incorporates features connected to the versatile
running back. Durable, lightweight and fast, the
shoe is inspired by Tomlinson’s game cleat,
but can be worn for performance training and style.
The shoe has a durable
leather forefoot with adjustable power strap at
the top. Additional elements are a football jersey
mesh in tongue and quarters for maximum breathability
and durability. The Scream LT is available at retail
stores immediately ($50.00).
Shoe details directly
connected to Tomlinson include:
•
His initials (LT) on the tongue of the shoe
• His uniform number (21) on the back of the
shoe
• His signature on the side of the shoe
• His special message “Play with Passion”
to kids on the inside cushion.
Nike has a history
of working with youth. Tomlinson joins an exclusive
group of athletes including LeBron James, Paul Pierce
and Michael Vick with special kids shoes.
“This past
season, I was honored working with Nike on the new
Scream LT shoe,” said LaDainian Tomlinson,
“With my motto “Play with Passion”,
I want to give back to today’s youth. Let
them experience what I do everyday on the field.”
Tomlinson has invited
50 youth from the local Boys and Girls Club, YMCA
and the Ronald McDonald House to be his guests at
the retail launch of the Scream LT Wednesday, June
14 at the Kids Foot Locker (Fashion Valley) in San
Diego.
About Nike, Inc.
NIKE, Inc. based in Beaverton, Oregon is the world's
leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories
for a wide variety of sports and fitness activities.
Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic
footwear, apparel and accessories; Bauer NIKE Hockey
Inc., a leading designer and distributor of hockey
equipment; Cole Haan (R), which designs, markets,
and distributes fine dress and casual shoes and
accessories; Hurley International LLC, which designs,
markets and distributes action sports and youth
lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets
athletic footwear and apparel for the value retail
channel.