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LaDAINIAN TOMLINSON LAUNCHES NIKE SCREAM LT KIDS SHOE
Running Back has Kids Touch

BEAVERTON, Ore. (June 14, 2006) – The San Diego Chargers all- pro running back LaDainian Tomlinson has partnered with Nike to design a new kids training shoe.

The Scream LT is designed for kids’ training/conditioning and incorporates features connected to the versatile running back. Durable, lightweight and fast, the shoe is inspired by Tomlinson’s game cleat, but can be worn for performance training and style.

The shoe has a durable leather forefoot with adjustable power strap at the top. Additional elements are a football jersey mesh in tongue and quarters for maximum breathability and durability. The Scream LT is available at retail stores immediately ($50.00).

Shoe details directly connected to Tomlinson include:

• His initials (LT) on the tongue of the shoe
• His uniform number (21) on the back of the shoe
• His signature on the side of the shoe
• His special message “Play with Passion” to kids on the inside cushion.

Nike has a history of working with youth. Tomlinson joins an exclusive group of athletes including LeBron James, Paul Pierce and Michael Vick with special kids shoes.

“This past season, I was honored working with Nike on the new Scream LT shoe,” said LaDainian Tomlinson, “With my motto “Play with Passion”, I want to give back to today’s youth. Let them experience what I do everyday on the field.”

Tomlinson has invited 50 youth from the local Boys and Girls Club, YMCA and the Ronald McDonald House to be his guests at the retail launch of the Scream LT Wednesday, June 14 at the Kids Foot Locker (Fashion Valley) in San Diego.

About Nike, Inc.
NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan (R), which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

 

 

 

© 2006, LaDainian Tomlinson, All Rights Reserved | Legal